Football whilst in lockdown

By Michael Kachitsa

Reflecting on the research, Marco Paans, CEO of 90/24 Media, said: ‘In these insecure times we are all trying to find means of communications. With our friends, family’s and colleagues but also with our customers. It’s good to see how football players and fans are connecting and engaging in these times. We are humble and proud that we are allowed to play a key role in this.’

Calum Hopkins, commercial partnerships, adds: ‘It’s very hard for brands to keep the continuity up in a sport that isn’t being played right now and deliver strong content that is sensitive to this difficult time we are all in. Football will return though, so how will your brand stay relevant? This will be defined by what your brand does now.

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At 9024 we are thankful that we are having a part to play in keeping our players connected with their fans on a daily basis by providing engaging content. Fans still need to feel connected with their heroes even though there isn’t any football being played and a brand can be part of this message by collaborating with these heroes to tell authentic stories.