By Ireen Kayira
Lilongwe, November 15, Mana: Local Artists have been drilled on how to safeguard their work and make a profit out of it through the international cultural marketing workshop.
The two day workshop is a result of the idea hatched in 2018 by Vincent Maluwa and alumni of the United States Department of State Programme the International Visitors Leadership Program (IVLP) by the American Embassy.
In an Interview with Malawi News Agency (Mana) in Lilongwe on Saturday during the opening of the workshop organiser of the event, Maluwa said creative’s have so long needed a platform where they could get insights on how to go about their work.
He said the workshop would be very helpful to them citing they would learn a lot things that artists do not have access to intellectual property rights of which most of the times they are not well informed.
“After this workshop they should be able to know how their intellectual property should be protected and how they can reap out of their creatives and talent.
“They should able to understand issues of loyalties and how they can claim their loyalties from their artworks,” Maluwa said.
He said they want to develop market links because they believe that talent alone was not enough but deliberate programs and initiatives should be key to making the talent bring out the desired returns.
Presidential Advisor on Arts and Youth, Lucius Banda said the environment for artistic work to grow is betteras government has put a special interest in arts by putting an office.
He said government was looking forward to people who could come up with ideas that would help an artist get his money from his artistic work such as that of the workshop.
“I’m hopeful that this workshop is going to cover how we can retrieve our money on Tube, Facebook and wherever our works are being used,” Banda noted.
Similar workshop will be held in southern and northern regions.